LELOSI

competition for symbol design

Ljubljana-based sportswear manufacturer Lelosi launched a competition for the design of a symbol that would accompany its existing lettermark. The graphic presented below earned us third place among the numerous entries. We were asked to create a symbol that can be used both as a corporate and a product logo with different looks across the various product categories, leaving the company logo identifiable. The colours and the lettermark were allowed to be modified to a minimal degree.